Launching Welvie, new on-line surgery decision tool. The challenge was to show how Welvie turns a complex, often scary decision into a more friendly, simple and humane one. The solution was to give the feeling of 'advice from a trusted next door neighbor'. A logo with successive dots, a bright and cheery identity system, and marketing materials were developed to function as an integrated system.
Preliminary logo sketches
Mood board development
Identity system and marketing collateral