Branding authenticity with Salsaology Artisanal Mexican Sauces. In addition to developing the the brand identity for the sauce and the holding company, I developed the brand voice and consulted the owners through their startup process on how to successfully craft the messaging and visuals for the budding product line. I provided expertise in regards to cultural authenticity and the care needed in introducing a new product into the market whose intention and perspective set it apart from competitors. The visuals needed to uphold this too. Salsaology creates authentic Mexican sauces with a twist, created by a second generation Mexican woman inspired by family stories and recipes and her heritage.