C H A L L E N G E
Create a unique suite of event materials for UCLA Orthopaedic Institute for Children's high-profile charity fund-raiser.
Event held on the "New York" lot at 21st Century Fox Studios.
S O L U T I O N
Develop a suite of materials which balance elegant sophistication to appeal to celebrities and donors with playful graphics that tell the children's stories and express the joy of children who are thriving because of the Institute.
Fundraiser Materials Designed:
Invitation and Stationery Suite, Social Media Graphics, MailChimp Email Graphics, Environmental Gala Graphics and Wayfinding Signage, Sponsorship Deck, Event Program, T-shirts, and Art Directed Event Web Site.
Graffiti light pole banners hang throughout the New York City set and highlight individual children treated by the Orthopaedic Institute for Children.
Oversized and illuminated light boxes highlight individual children treated by the Orthopaedic Institute for Children 
R E S U L T S
A dynamic and memorable event was produced that drew celebrities and donors alike. 
The successful fundraiser directly impacted the lives of the children it serves by exceeding expectations and raising 10 million dollars. 
Stakeholders drew attention to the event in the months leading up to the gala through social media and MailChimp campaigns and targeted invitation design. The efforts culminated with an evening gala supported by environmental graphics and collateral which highlighted the children's stories.
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