C H A L L E N G E
Make the Quintessa Winery Membership Brochure more appealing in order to increase membership, highlight member benefits, and communicate exclusivity.
S O L U T I O N
Abandon the typical gold-toned wine brochure with sweeping green vistas and instead, provide potential members with a piece that is as memorable as the wine itself. Striking black and white photography was used on the deluxe printed z-fold card in order to set this piece apart from the winery's other collateral. All copy that was reminiscent of sales language was removed and the member-only benefits typeset with elegant simplicity. The result is a stand alone piece potential members will want to hold onto. It feels exclusive and artful.